Course curriculum

  • 1

    How to create the perfect online menu for delivery and collection

    • Top tips to remember:

    • Food that travels well

    • How fast can you cook it?

    • Keep it simple

    • Menu advice from the co-owner of The Paper Mill and The Craigie restaurants (UK)

    • The importance of great images

    • Impactful Add-Ons

    • Analyse and optimise

  • 2

    Menu Design

    • Design the Perfect Menu with Menu Psychology and Engineering

    • Top Design Tips

    • Capturing great images of your products

  • 3

    4 online menu pricing strategies to optimise for growth

    • Introduction

    • 4 Pricing Methods to Create Your Perfect Online Menu

    • Pricing Method 1 – Online menu prices based on the ideal food cost percentage

    • Pricing Method 2 – Online menu prices based on the ideal profit margin

    • Pricing Method 3 – Competition-driven pricing

    • Pricing Method 4 – Online menu prices based on demand and supply

    • Factors to Consider When Devising Pricing Strategies

  • 4

    Menu Optimisation Case Study - Increased average order value by 36%

    • Introduction

    • The Challenge

    • The Strategy

    • The Results

  • 5

    Conclusion

    • The Way Ahead is to Leverage Technology

  • 6

    Feedback

    • Feedback